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& Nbsp; & nbsp; & nbsp; (Newsweek August 30, 2005 report) Today, in the world's top three sporting goods market is Nike, Adidas and Reebok. But next year, Adidas and Reebok merger after the companies realized that this pattern will change - Adidas will be further reduced with the International Shoe "boss" gap Nike, on the international market is expected to keep pace with Nike, but some industry insiders but cautiously optimistic. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; more like a combination & nbsp; & nbsp; & nbsp; & nbsp; Now, in the world's sporting goods market, the top three are Nike, Adidas and Reebok. But starting next year, this ranking could change. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; because headquartered in Germany, North Bavaria Adidas recently announced that it will be $ 3.8 billion (including net cash $ 84 million) to acquire all the shares of Reebok. The two companies after the merger early next year, the new company's annual revenue will reach $ 12.3 billion, close to Nike's 2004-2005 annual $ 13.7 billion; and its share in the global sporting goods market will reach 20 percent, Nike hot pursuit 1/3 share of Nike will create a strong challenge. & Cheap air jordan 12 ovo Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok previously although there is competition, but its products have their own characteristics, the market is not entirely coincide. Adidas product's strengths lie in the excellent professional performance, a dedicated basketball shoes, football shoes, target the athlete; and Reebok products is characterized by a novel fashion, for the average person fitness services, targeted consumer group is women, young and general consumers. The combined company will be able to expand its market share well, especially in the small share of Adidas before US market. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, other sporting goods companies, such as Reebok's golf equipment, clothing and Adidas ski equipment, clothing, also can make the new company to become the world's sporting goods market more powerful. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The reason that the merger because Reebok will continue to retain their own brands, the production of the brand's headquarters remain in Canton, Massachusetts, or the original Reebok The CEO Paul? law Emmen management. Adidas also pledged to Reebok's 9100 employees without massive layoffs. cheap foamposites So, this acquisition is not entirely swallow Reebok, Adidas, but two of the powerful combination. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In this regard, Adidas chairman and CEO Hainer said: "This decision for our company is a strategic milestone because only two companies were previously in. European or American market impact, and the new company across two continents, there are more extensive sales network in the world has an impact that's one plus one is greater than the effect of "& nbsp;.. & nbsp; & nbsp; & nbsp; & nbsp; have Analysts believe that the success of such acquisitions, Adidas will further narrow the gap with the international shoe giant Nike, the international market is expected to keep pace with Nike. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; traditional areas of strength Adidas is football. In recent years, Nike constantly trying to infiltrate into the field. Nike executives have said the company's current football products sales reached 10 & nbsp; million US dollars, English Premier League club Manchester United, Arsenal have also signed a cooperation agreement with Nike. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; joining Reebok, Adidas might be able Cheap air jordan 12 for sale online free shipping to help achieve a breakthrough in the Nike basketball fields. Currently, Reebok and Yao Ming, Allen Iverson and other NBA stars to sign a contract; while Nike's NBA stars will include star LeBron James, Carmelo Anthony and others?. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; target is the North American market & nbsp; & nbsp; & nbsp; & nbsp; Obviously, Adidas hopes Reebok help it expand market share in the US athletic footwear and apparel market, to propose stronger than ever much to Nike The challenge - especially in the home of Nike, which accounts for about half of global sales of such products in the North American market. ? & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas CEO Herbert Hainer said: "We will expand the geographic scope of the market, especially in North America, we will create a shoe for a broader consumer groups. Clothing and sporting goods "& nbsp; & nbsp; & nbsp; & nbsp; through the acquisition of Reebok, Adidas's share of the US athletic footwear market will inc Cheap air jordans for sale rease to 20%. Nike is still the US athletic shoe market "leader", last year's sales reached $ 907 million, is sitting on half of the US athletic footwear market. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2%, respectively, after simple addition of market share the rate will rise to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; at the same time, analysts believe the combined company at the time of the negotiations and the retailer will have a greater persuasive, able to secure more and better shelf space; the signing of the endorsement with a star When the contract, will also be in a more favorable position; in addition, can get more advertising discounts from the media. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp;? Harvard Business Scho cheap jordan shoes for men ol sports marketing professor Stephen Glaser said the two companies merge not only expanded the scale, but also on the geographical distribution can produce complementary effects, is also true in the distribution channels. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; After obtaining Reebok, Adidas's sales in the US market will be last year's 19 & nbsp; twice billion dollars, while Reebok sales in the US market will reach 16 billion. & Nbsp; targeting the Beijing Olympics & nbsp; & nbsp; & nbsp; & nbsp; the United States for the acquisition of Reebok's plan, Adidas executives also expressed the hope that through the acquisition delay Nike's global expansion strategy. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the current situation is that Nike has won the Chinese sports delegation to accept the award of equipment in the Asian Games qualification, and from year to play in 2008 became a partner of the Chinese Swimming Association . Accordingly, Nike will provide full equipment, financial support and other services to the Chinese Swimming Association. Chinese national swimming team, the Chinese synchronized swimming team, China's water polo team will be Nike's support and servic cheap jordans online e objects. In this year's World Swimming Championships, the Asian Swimming Championships, World Championships and other competitions in synchronized swimming, Nike's high-tech fast swimsuit will also debut international swimming. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; and in January this year, Adidas has announced the 2008 Beijing Olympic Games, a strategic partner, and intends to set up China Limited. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; This is a world competition in the sporting goods industry. As 2008 draws near, when China is likely to overtake the US and become the largest sporting goods consumer market, big brand thing will grab the runway inevitably occur. Therefore, Adidas CEO Herbert? Heiner announced in 2005 after the Chinese as "the second largest market after the United States," after everything is changing. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; For adidas, the 2008 Beijing Olympic Games is a great opportunity to cut. In China, in Asia, Adidas's marketing strategy is to work closely with world-class sporting events, signed an endorsement deal with the gold medal team and gold medalists, mutual pull of the brand. In fact, for the sporting goods comp Retro jordans for sale any, the Olympics, the World Cup, NBA, gold medalists were a huge influence and reputable way endorsement, which itself is the best form of publicity. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; As Heiner said, the Olympic Games is the world's largest and most exciting sporting event, it will provide a unique platform for Adidas, and then in China and throughout Asia to establish Adidas brand image Adidas to expand sales in the Chinese market through the Olympic Games. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2004 Adidas's sales in China was 100 million euros, while four years later the sales target is 2 billion euros. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Adidas positive to China as the focus of future development and catch up with Nike. The current survey shows that in China, 53% of people believe that Nike's brand most "cool", ranked first. But Adidas also has 38% approval rate, plus 15% of Reebok, will be able to approach or exceed the Nike after the merger. And after the merger Adidas Reebok, Reebok spokesperson Yao Ming will be the new company's spokesperson. Therefore, Nike may soon feel Adidas in China a threat. & Nbsp; & nbsp; & nbsp; & nbsp; Analysis & nbs Retro jordans for sale p; three major problems facing M & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry called the joint between another giant model. A sporting goods business for many years in charge of the agency Joseph & nbsp; M.Grimaldi who appreciates the attitude of the transaction. He believes that the acquisition of Reebok, Adidas can make the opportunity to really shake Nike's leadership. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; However, with M & A activity has ended, some of the inherent problems of cooperation itself will emerge. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The first is the management integration problem. Joachimsthaler analysts believe that these issues include Adidas itself must learn how to effectively manage a global business and how the company's traditional business of the American Road and the old-fashioned way they operate perfectly unified Europe. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; two had each have a complete management system, marketing style giant merger through the capital, destined to face institutional consolidation, business philosophy reunification process, and this process often takes several years The time for inter cheap jordans for sale nal digestion. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; if the parties can not be inherently present the antithesis to be broken, the integration of the surface does not embody the fundamental interests of the appeal, then we can not say the deal has achieved the ultimate success, the future of the Commonwealth can not assertion. It remains to be time and proper handling mechanism to resolve. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Also, how to manage itself has a very different Adidas and Reebok brand product line is a thorny problem. "Let us look at the historical record, Adidas's performance in this regard has not been very satisfactory." & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Joachimsthaler said Adidas in May announced its withdrawal from the ski goods market, sold Salamon ski equipment brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, how can we control the footwear and apparel retail business of large chains - such as Foot & nbsp; Locher companies raise Adidas and Reebok merger brand sales, for the transaction the ultimate success is critical. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; secondly, the merger is successful, the two companies can effectively cheap jordans for sale mens different corporate culture integration is also crucial. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; headquarters in the German town of Adidas, has been its excellent marketing performance and rich sports culture is known, its products have been very in the athletics stadium and tennis competitions large market share. The Reebok although an English background, but it is a distinctive American company, in the young minds of consumers to establish a strong brand image, and with the famous Hip-Hop & nbsp; singer Desk & nbsp; Jay-Z and Nelly The endorsement of cooperation, and promote its fashion sports footwear selling. Many people are still on the Reebok in the 1980s reached its heyday obsession, its most popular aerobic sneakers has swept the globe. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; New York, Footwear & nbsp; News newspaper editorial director Michael & nbsp; Atmore think, Adidas and Reebok's ability to integrate the corporate culture will play an important role in the future development. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Atmore, said: "Who can not after purchasing another company, immediately coordinate cultural differences." He said, "We should wait and see changes in the situation, take a look at two companies is how smoothly . combined if it is smart enough, Adidas and Reebok can learn from each other with their respective advantages "& nbsp;. & nbsp; & nbsp; & nbsp; & nbsp; The last question is complementary brands. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In general, the brand consolidation, if the two brands a high-end brand, a low-end brand, then this complementarity is basically the result of co-branding is to get more successful market performance. But the collaboration between Adidas and Reebok is not the case - it is the industry's leading brands, sales channels are very similar, the target consumer group is basically the same, or even mention the issue of complementarity. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; merge only appearance, it is a shell, and the end product is the real essence, is the core. Nike reason for the rapid development and has achieved a leading position in the last 30 years, have to say that the quality of its products as well as products containing more close to consumer concept of fashion trends. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok had although occupy part of the professional market, now intent by merging achieve open markets and expand consumer groups, the increase in brand management kind of purpose, will risked "a poor imitation like a dog, "risks may practice as a grotesque, we lost a loyal customer base," throw good money after bad. " & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; of course, this is the worst outcome.Air related information:normally like to wear the girls have welfare Jordan, and the Jordan Brand sneakers created specifically for a female named Jordan Future GS "Bleached Turquoise", which is double Jordan Future GS turquoise shoes with the main tune In 3M reflective nylon cloth and turquoise mix together to create a pamper beauty, in the heat of summer, the girls put double Jordan Future GS casual shorts with an absolutely perfect. Jordan Future GS "Bleached Turquoise" to be on sale, and interested friends may pay more attention!& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] According to British media reports, the two British women find men's designs are always more attractive than the female models in the shopping process, but they can not buy the same male models Design size female models clothes and shoes. Therefore, they are determined to change this situation, and the first by the condemnation of the brand is Nike. Thus, they held a Nike advertising slogan inspired protests "please just do it", requires the introduction of shoes Nike shoes with the male version of the same paragraph. ?? The two protesters Hodgson named Emily (Emily Hodgson) and Emily Rees (Emilie Riis), who said in an interview: "We are loyal consumers of Nike, also liked men design. For this reason, we must first make a protest against Nike. We have seen in the design of men and women on a huge difference, so we require a better designer to design girls clothes. " They have now established a website called "purple unicorn Planet" (Purple Unicorn Planet), showing a variety of Nike sports shoes, including the beginning of the listing and clearance sales discount. But when you click on a favorite pair that page will prompt you for this pair of Nike no size female models. I would like to tell more women to this fact, which can be supported by more women. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)





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