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& Nbsp; & nbsp; & nbsp; "in the history of world sports goods industry, so that two of the most representative and well-known giants unite only once a lifetime kind of thing." August 3, the world's second largest sports Germany Adidas announced it will spend 3.1 billion euros to acquire the world's third-largest US brand Reebok, Adidas chairman and CEO Heiner conceal their excitement. & Nbsp; The acquisition of intent cheap jordans for sale all too clear - two strong horizontal, duel world dominance of Nike sporting goods. This "life only once," the merger will increase the Adidas and Nike vs. Reebok weight, resulting reshuffle in North America and the global sporting goods market. Moreover, whether the merger can produce "1 + 1〉 2" effect, Adidas and Reebok will test the ability to integrate all aspects of production, channels, advertising and o Retro jordans for sale ther marketing. Reconstruction of the North American market, the pattern of the North American market has always been contested sporting goods company, which the United States is the world's largest athletic footwear consumer market, accounting for half of the global athletic footwear sales. In 2004, Nike sports shoes market share of nearly forty percent in the United States market. Before no merger, Adidas and Reebok Cheap air jordans for sale combined market share, just a little more than half of Nike. As the world's second oldest sports brand Adidas to this lucrative market has long plot, Adidas CEO Herbert Haier Na once in an interview with reporters said:?. "North American market is a must occupy the territory" However, the United States market has been the headquarters of Nike, Nike's US consumer brand loyalty is very high. How can we break out on the cheap foamposites Nike site, which has been a headache for Adidas. In recent years, Adidas has been taking a variety of measures to open up the US market, but failed to form a real threat to the industry overlord Nike. Reebok's fold this American brand will undoubtedly Adidas and Nike to North America in the fight, even more powerful. Although, in the US market share, Reebok and Nike can not be compared, but Reebok has four major Nort cheap jordans online h American sports leagues (baseball MLB, Football NFL, NBA and ice hockey NFL) official shirt sponsorship deal, but there's Ivor Sen, a global superstar Yao Ming, as well as JAY-Z and 50 & nbsp; CENT headed HIP-HOP American street culture spokesman, in the US market, has a strong influence. Through the acquisition, Adidas share of the US athletic footwear market will be doubled to 20%. As announced the acquisition of cheap jordans for sale mens the day, the president of Adidas Heiner puts it - "the North American market will usher shuffle"! Three marketing force "this acquisition is a win-win for both parties," & nbsp; the German bank HVB Group's financial expert WEINREICH said, "the two brands together as one body in the Americas, Asia and Europe markets will be further expanded. "Adidas and Reebok merger of two strong, bound in the sales and market competi Cheap air jordan 12 for sale online free shipping tiveness, and on marketing and advertising, as well as introduce new aspects of the brand a tremendous force, so that they compete with Nike, it is possible strong punches. One force - complementary products, either on geographical distribution, or in the focused product, Adi and Reebok have highly complementary. Adidas sporting goods market in football outside of the United States dominated, with a number of top Euro Retro jordans for sale pean teams have a contract. Reebok nearly six sales in the US market was. After the two together, will give its European, Asian and North American market share of a huge role in promoting, but also may help to join Reebok, Adidas, Nike dominate achieve a breakthrough in the field of basketball. & Nbsp;Asics recently launched 2011 spring summer Asics Gel Lyte 3 shoes. This series of shoes is the most popular Asics shoe cheap jordan shoes for men s Torgovnik, material on the toe and heel with suede shoes material, choose breathable mesh uppers, collocation of new color reflects the combination of spring and summer refreshing, and keep the original function of lightweight design, no pipe is a professional sports or for various occasions are quite suitable for collocation, there are white and red and green and white choice. 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